Subjectivity In Transmedia we have the contemporary presence of different point of views of the same narrative universe. Nobody wants to consume a steady diet of second-rate novelizations! If media companies reward that demand, viewers will feel greater mastery and investment; deny it and they stomp off in disgust.
The current structure is hierarchical: A media conglomerate has an incentive to spread its brand or expand its franchises across as many different media platforms as possible. Where Robert McKee Story, argues that back-story is a waste of time because if the back-story is so good then this is surely the story worth tellingPont proposes that storytellers like J.
Redundancy between media burns up fan interest and causes franchises to fail.
Offering new levels of insight and experience refreshes the franchise and sustains consumer loyalty. Star Wars has had a major revitalization in the past few years, thus spreading the transmedia narrative across generations.
Defiancea television show and video game paired to tell connective and separate stories.
Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space.
Franchise products are governed too much by economic logic and not enough by artistic vision. If each work offers fresh experiences, then a crossover market will expand the potential gross within any individual media.
Performance The most distinctive characteristic of Transmedia Storytelling is Performance, which refers to the protagonism openly given to the users in contributing to the development of the narrative world. Whether we see it or not, Jenkins notes that we live in a transmedia, globally connected world in which we use multiple platforms to connect and communicate.
Transmedia storytelling uses multiple media platforms tell a narrative across time. For example, the BBC used radio dramas to maintain audience interest in Doctor Who during almost a decade during which no new television episodes were produced.
On the other end of the scale, independent filmmaker Kevin Smith Chasing Amy, Clerksa longtime comic fan, uses this lower cost medium to fill in gaps and extend character background within his New Jersey film series.
Definition of Transmedia Transmedia storytelling, as it is defined by Henry Jenkinsrepresents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games.
Fans now expect transmedia content around blockbuster films and cult television series, but there are also many successes with using transmedia to build audience awareness around low budget and independent media productions—from The Blair Witch Project to District 9 to Paranormal Activity.
Each franchise entry needs to be self-contained enough to enable autonomous consumption. The current structure is hierarchical: If each work offers fresh experiences, then a crossover market will expand the potential gross within any individual media.I designed this handout on transmedia storytelling to distribute to my students.
More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that c. Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change.
Transmedia Storytelling and the New Era of Media Convergence in Higher Education Jun 25, by Stavroula Kalogeras. Kindle Edition. from $ $ 18 63 to rent.
$ $ 79 20 to buy. Get it TODAY, Oct Paperback. $ $ 00 Prime. FREE Shipping on eligible orders. Usually ships in. Transmedia storytelling, as it is defined by Henry Jenkins, represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying.
Jan 15, · In the ideal form of transmedia storytelling, each medium does what it does best-so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game agronumericus.com: Henry Jenkins.Download